Trade Development Manager (DENMARK)
Date: Oct 10, 2025
Location: DK
Company: Monster Energy Company
POSITION OVERVIEW
Reporting to the Regional Manager you will work to acquire new retail stockists in their defined geographical area. Support existing stockists with POS materials, merchandising, placing coolers and Wow displays.
KEY RESPONSIBILITIES & DUTIES
Duties and Responsibilities:
- Direct market activation execution on the market
- Direct promo execution on the market
- Training & coaching of the distribution partner staff - Energy category analysis sharing
- POS distribution & management
- Coolers and displays placements aligned with distribution partner.
- Acquiring new independent retailers to the profile defined.
- Distributing stock lines per outlet to the mix required and order taking.
- Distributing point of sale material and merchandising to existing stockists and new outlets as directed.
- Supporting the appointed distributor with promotional activity as agreed.
- Efficient administration of activity and compliance with Company policy.
- Communicating good quality market information to distributor.
- Activity reporting completed on time and submitted as directed.
- All activities recorded and reported in line with Company policy
POSITION REQUIREMENTS
Experience and Attitude
- Sales experience – preferably in FMCG and drinks industry
- MS Office experience – comfortable with Excel and Word.
- Driving license.
- Proven ability to work on own initiative in an unsupervised environment.
- Business English
The Candidate
- Flexible, enthusiastic, hardworking & committed to a career in sales
- Self-starting, entrepreneurial & highly adaptable in a rapidly changing marketplace
- A diplomat & advocate who can persuade & win over distributor partners, internal/external customers, and industry contacts
- Able to work comfortably in a team, but with enough drive to set your own objectives & ensure a steady stream of business development
- A rapid learner & a creative solver of problems
Key Attributes Driven
- Shows high energy and a focus on results
- Demonstrates personal responsibility for their performance
- Evidence high commitment – not controlled by the clock
Selling skills
- Very good selling skills
- Very good communication skills
Very good customer orientation
Resilient
- Shows an understanding of customer needs – anticipates and deals with objections to achieve results.
- Evidences the ability to treat each opportunity as it comes – not letting one bad day led to a bad week
- Shows the ability to acknowledge and learn from their mistakes
Passionate
- Is consistently persuasive with customers and enthusiastic with customers and the team
- Exhibits personal commitment and strong personal values in all their dealings with customers and the team
Effective
- Demonstrates strong process and product knowledge to the customer and the team
- Shows good presentation of themselves and their work areas
- Produces consistently strong performance across all measures – not ‘up and down’
Resourceful
- Demonstrates flexibility when faced with challenges, balanced by the need to maintain good process
Education
Essential:
- Secondary school and English.
Desirable:
- Educated to graduate calibre
- Post-school qualification
Passionate
- Is consistently persuasive with customers and enthusiastic with customers and the team
- Exhibits personal commitment and strong personal values in all their dealings with customers and the team
Effective
- Demonstrates strong process and product knowledge to the customer and the team
- Shows good presentation of themselves and their work areas
- Produces consistently strong performance across all measures – not ‘up and down’
Resourceful
- Demonstrates flexibility when faced with challenges, balanced by the need to maintain good process
Education
Essential:
- Secondary school and English.
Desirable:
- Educated to graduate calibre
- Post-school qualification